PROJECT: MEDELCO, INC. CLIENT: CAFE BREW COLLECTION POUR-OVER COFFEEMAKER INDUSTRIAL DESIGN, BRAND AND PACKAGING
The Cafe Brew Collection Pour-Over Coffeemaker appeals to true coffee drinkers who enjoy the authentic experience of brewing their own coffee. The elegantly designed 8-cup carafe features the highest quality heat resistant DURAN glass from Germany and includes a BPA free coffee filter with a silicone grip availble in 2 colors.
Brand design: we developed the Cafe Brew Collection logo, brand visualization, in-store display, and packaging design to help position the brand in the marketplace. The packaging design system has been developed as a flexible system that works across a variety of retail package sizes and will be applied across the range of Cafe Brew Collection products.
We worked closely with our client and their packaging suppllier to develop 4-color prcoess packaging production artwork
Product renderings and photo imaging: we used a combination of CAD and rendering sofware, photography and Photoshop software to orchestrate and manipulate the various images used on packaging, advertising, in-store merchandising and web/e-commerce.
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