L'Oreal Group | Cosmetics Packaging Design

Ooh La La. You look marvelous! We created fresh packaging graphics to help improve the consumer experience and convey specific product attributes at point of sale for the already successful Hydrafresh product line.

We explored several design directions but ultimately our approach was more grounded and focused while leveraging specific brand elements. We ended up illustrating the water flowing graphics to convey fresh and water which tested very well with consumers.

We created several lipstick structural designs to elevate the Lancome brand while leveraging key brand elements for continuity. Makes me pucker up every time I see these!
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