CLIENT: MEDELCO INC. PROJECT:JUST A CUP
PACKAGING DESIGN

StudioMoya has been working with Medelco since 2012 to reposition the One All brand by developing a new retail packaging system. Just a Cup is a reuseable coffee filter basket that can be used in Keurig K-Cup compatible single serve coffee machines and allows consumers to use and brew their own choice of coffee.

We created greater impact through an improved visual brand language that introduced consumer relevant features and benefits, product visuals, and contemporary photography. In addition our new package structural design helped to display the two-pack filter baskets by using a combination of die-cut SBS paperboard and a clear vacuum formed front. The package structure also allows for both peg hook and shelf merchandising which provides a great option for retail stores.

Inititial packaging concepts above explored visual options from legacy brand elements as well as new, creative photography and product renderings. We played with graphic design approaches that gave the brand and product a more upscale appearance. We also explored a boutique point of view and a less commercialized look and feel to appeal to everyday coffee drinkers who like to brew their own choice of coffee in single server coffee machines.
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