CLIENT: WORLD KITCHEN PROJECT: PYREX SCOOP

Consumers today want to do things in the kitchen more expertly, in less time and with less stuff; by being smart and creative in the way they cook. The tools we use not only need to be better and more convenient, they need to be more versatile and beautiful - simplifying our lives and inspiring us.

Our observtional research and interviews revealed that consumers use their knife blade to pick up diced vegetables and meats yet there is a big concern for cleanliness as well as safety.

The SCOOP provides an intuitive design solution; the integrated food pusher edge allows the user to conveniently and safely collect food items during and after meal preparation.
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